Description
Vintage Punchy Tone = Obsession + Focus + Passion
If you’re the type of player who believes a Strat should punch just as hard as a Les Paul but still keep its clarity and feel, then you’re the type of player we built these for.
If you know that great tone has to be just as dynamic clean as it is saturated, then welcome in. You’ve found your pickups.
Obsession of Tone
By 1970, music was getting heavier. The Strat should have been keeping up—but corporate cost-cutting and lack of vision held the designs back. The result was thin, inconsistent pickups that couldn’t deliver the authority players o the time needed. We set out to change that.
“I wanted to make the ’70s Strat set Fender should have been making if not for the corporate guys getting in the way. I feel it’s important that Strat pickups sound just as dynamic clean as they do when saturated. Music was getting heavier, and the ’70s Strat pickups were not up to the task. This set solves all the problems, .....Not to sound cocky but I’m pretty sure the Strat would be even more popular if they used these back in the day.”
— Randall Van Dyke (Founder, ToneSpec)
The 1970 Punch Strat Set delivers clarity, cut, and punch—big enough for heavy tones, refined enough for sweet passages, and versatile enough to cover everything in between.
This isn’t production. This is obsession—turned into tone.
Focus on Pro Tone
ToneSpec pickups aren’t about nostalgia—they’re about making the Strat the pro tool it was always meant to be.
-Trusted by Grammy-winning composers
-Played by first-call session pros
-Built for players that demand the best for their music
And when you hear it from the pros and builders themselves, you’ll know why:
“Randall, you are my hero and I’m so honored you took the time to help me during this challenging time. I owned a bunch of Strats in the ’70s, and none sounded as good as your 1970 Strat Set. So punchy & warm, not sure how you did it.”
— John Lackner (Guitar Builder)
“I’ve owned a lot of Strats over the years, and this set really nails the Punchy tone you need when getting heavy. You can cover anything with these—they do great for heavy guitar tones, but can cover the sweet stuff too.”
— Mike Gallaher (Guitarist for Joe Cocker, Leon Russell & many others)
Passion of Perfection
Punch without harshness, power without mud—that’s what makes this set stand out.
-Built to Vintage standards w/ modern balance under gain.
-Proprietary Alnico magnets voiced for warmth on top with tight lows.
-Every set tested through ToneSpec’s environmental protocols—temperature and humidity cycles—so they perform perfectly on stage, in the studio, and on tour.
If you’re the kind of player who needs your Strat to deliver both bite and bloom—you’ll hear why this set matters from the first chord.
Vintage Punch without Vintage Problems
Original ’70s Strats often fall short. This set gives you the sound the ’70s Strat should have had all along—for a fraction of vintage prices, backed with a lifetime warranty.
And now they’re yours—if you’re ready to upgrade from average to elite.
This is your moment. Claim it.
Watch the Video. Get Pro Tone. Improve Your Music. Change The World.
Act fast—ToneSpec Punch Sets are built in small batches and often sell out before we restock.