Tone Specific Pickups

1970 Punch Strat® Pickups - Best Strat Pickups for Rock & Funk.

  • 1970 Punch Strat® Pickups - Best Strat Pickups for Rock & Funk.

Tone Specific Pickups

1970 Punch Strat® Pickups - Best Strat Pickups for Rock & Funk.

Usually Ships Within 1 Week.

  • Vintage Tone for Modern Times.

    Although its nothing like a 1970's pickup, we call it the 1970 because this is the pickup they should have been making in the 1970's.  It would have a logical step forward from the 50's & 60's. The way construct these things give you more Punch, Sting & Volume than our much loved 60's pickups.

    These pickup fit the music of the 1970's and beyond like a glove. The Punchy characteristic was inspired by the lack of vintage style pickups on the market with good Punchy tone.  

    Who wants to play a a humbucker squished into a Strat form factor when you can have a real vintage style Strat pickup, voiced for Punchy tone. Our painstaking design and testing process has yielded pickups that that sound great with tube amps, pedals, solid state amps, digital devices and even software. 


    Clear, Punchy & Warm – A rare trifecta.

    Are your Stratocaster® Pickups lacking that great Punchy tone you desire? Continuing to use the wrong pickups for your style can be extremely frustrating. This frustration can limit your ability to create the tones and the music you’ve been hearing in your head. We feel your pain. No need to worry, we’ve got you covered! Your search for your perfect Punchy Strat® tone ends today.

    Beyond Rock - Get Inspired.

    When comparing our pickup to other pickups, the great players hear the difference right away.  It seems the better the player, the more excited they get after hearing our pickups in their guitar. 

    We’ve created the best vintage voiced Strat pickups for Punchy tone.  We used to call this the Rock set, but with the Clear and Punch tone of these pickups you can cover many styles.  They work great for Funk, Ska, Rock or for any style or player seeking a Clear, Punchy & Warm tone from their Strat.

    Tonal Details:

    • They are a little more aggressive without losing the vintage sweetness.
    • Neck pickup is clear and punchy. When distorted it will not get muddy.
    • Bridge Pickup is full and warm but has plenty of zing to cut through the mix. It is a complex sounding pickup that is never shrill sounding.  It really sounds great overdriven and can push an amp.  A lot of stronger Strat pickups don’t sound very good clean but this one sounds great and can get super funky.
    • The middle pickup is designed to complement the bridge and middle but also sounds great on its own. In a lot of RWRP sets, positions 2 and 4 lack life.  But these is plenty of bounce, spank and quack in positions 2 and 4 with this set.
    • These pickups clean up great by rolling back the volume. They also work great with the tone pots to tame a harsh amp.  

    Huge Tone. Huge Sweet Spot.

    Our pickups are designed to sound great in the guitar in which they are installed. Whether you like to put them closer to the strings our further away, your tone will remain dynamic, warm and touch-sensitive.  These pickups let the sounds in your head shine through the speaker with sweet tone and singing sustain. 

    They make a good guitar sound great and a great guitar sound amazing. More than a few top pro's have reported a huge improvement by dropping these into their vintage guitars.  


    A set of pickups that capture every nuance of your playing style is rare find these days. Most pickups are made by big corporations in factories. Our pickups are made by guitar players for other guitar players. We care about your tone. 

    These pickups are designed to musically respond to you. They are directly between you and your amp and interact in a very musical way.  You can produce an endless amount of tone by changing your pick-attack and picking location. Adjusting your volume and tone knobs opens up all kinds of doors in exploring the tonal pallet of these pickups. There is no need for tricky wiring gimmicks when you have a set of pickups of this caliber. 

    Certified Organic.

    Our Pickups are made by hand, one at a time, right here in the U.S.A.  Our goal is to make the most Dynamic, Warm & Sweetest sounding pickups in the world.  

    Now every Guitarist can experience the joy of having vintage voiced pickups tailored for their preferred tonal style without breaking the bank. Unlike the rest of the herd of boutique winders that just wrap wire around a bobbin to achieve a certain Ohm reading, we've taken painstaking path to tonal perfection. We welcome you to join us on this path. If you are thinking about Punchy Strat Tones………….Think Tone Specific!


    How to Buy/Pricing

    Strat Pickups cost $400 - Due to overwhelming demand, the current wait is 4 to 8 weeks. To order click the "Add to Cart" at the top of the page.

    Our building process takes a little longer than most pickup winders and we have rigorous testing that is performed on all pickups before they ship. This includes sound test. The goal is to make pickups that will not only inspire you when you get them but also 20 or 30 years down the road. We want these to be the last pickups you get. 

    Players with good ears seem to hear the difference right away. In fact, just about every pro we've dealt with has ordered multiple sets altering hearing how these pickups transform the feel & the tone of their instrument. We are sure you will appreciate the attention to detail when you hear your new pickups.



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    Chelsea Guitars - 212-675-4993

    Pre-wired Assemblies & Loaded Pickguards